Deutschman's book is ultimately about TRUST. When the actions of a leader consistently fit the words, it sends a powerful, trustworthy signal about what is important to that leader ... and therefore what behavior will be "rewarded and received." The WSJ article ended with the comment that the leader still has to "deliver." True -- and the route some leaders take to win doesn't always work. However, breaking trust ALWAYS has bad consequences.
Alan Deutschman is the author of the books "Change or Die" and "Walk the Walk: The #1 Rule for Real Leaders." He has been the Silicon Valley correspondent for Fortune and a senior writer at Fast Company, and he has given speeches at leadership conferences for organizations such as NPR and GE. For more information please see www.alandeutschman.com
Deutschman's book is ultimately about TRUST. When the actions of a leader consistently fit the words, it sends a powerful, trustworthy signal about what is important to that leader ... and therefore what behavior will be "rewarded and received." The WSJ article ended with the comment that the leader still has to "deliver." True -- and the route some leaders take to win doesn't always work. However, breaking trust ALWAYS has bad consequences.
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